Where are you on your China journey?
Want to start selling into China? Looking to take things to the next level? Or maybe you’d like to reach Chinese consumers overseas?
Every brand’s experience is different, but there are some milestones which mark the start of a new chapter. Understanding where you are is a vital first step.
Last year Chinese travellers made around 150 million trips abroad. So whether or not you are considering entering the China market, attracting Chinese consumers who are travelling overseas represents a huge opportunity for growth.